Friday, 7 December 2012

understand the requirements of working to a brief

The brief we had to work toward was for our film to be 10 seconds long, include and E4 logo and then also be appropriate for the demographic group that would watch E4, this would be a teenager in a middle class family. We then double checked that we had done so by putting our videos on various social platforms such as social networking sites, viva voce’s , focus groups and written reports on the subject at hand. We used others feedback to help us reach this, for that we used questionnaires. Not just on paper but on survey monkey too!
During the planning to our film we had to think about copyrighted material, when we could use the sports hall for our original idea, when this backfired we had a lot less to worry about, we did have to make sure that we could film in the college corridors and what time they were least busiest to make our video even better (or just less disturbance) The equipment we used needed little planning or organising as we were just using handheld cameras and a tripod, but for our first production (space invaders) we had to use a jib, this was obviously going to be more difficult to get the equipment we needed to use. Other issues we encountered was not having enough talent release forms for our original production that then went wrong and we had to change the video that we were going to finish off.
We managed our time fairly well, we only had Wednesday mornings free to use the gym when doing “space invaders” this then obviously overlapped with talents lessons and other stuff involving cast and crew, so obviously a certain amount of time keeping was needed for our video to run smoothly. The work load, however was another issue, we had only got half the video done in a little under an hour, this was because of the amount of people we had to organise for our space invaders video, but on top of that we were still on top of everything that we needed to be, e.g. being allowed to use the sports hall when we did, what copyrighted material we couldn’t use and also what OFCOM and ASA would and wouldn’t allow us to do in our Esting. The space invaders unfortunately did not pull through and we had to change our idea at the last minute, that’s when we came up with the idea of “punch” this was when Alex got punched by Zac then flew back into some lockers and somehow spawned an E4 logo from no were. This was basically the same as the last video in terms of a stop motion animation, Time keeping was both less and more of an issue, on one hand we had to be careful of how long we actually had to film but at the same time it was only two people who had to be filmed so it wouldn’t be too hard to film them both in a short amount of time. The appraisement we had received off of our teacher was both about the camera movements that I had taken, this was the 180 degree spin when Alex had gotten punched by Zac this then was followed by Alex jumping in every shot this then looked like Alex was flying from being punched so hard. On the other hand we did receive feedback about the camera being a little jumpy from time to time.
The feedback we received of the public was mostly positive, mostly about the various camera angles and the different techniques we had used, even the almost none existent storyline came up once or twice. On the other hand we had received more comments about the jumpiness of the camera, not only this but another complaint about how they couldn’t understand the story line; this was somewhat annoying as we had earlier received a compliment about the story line, so now do not know what to do about our narrative. We also got some feedback saying that our video fitted the narrative well; this was obviously good to hear, as we were working toward the narrative that had stated that.
If I did go on to work in the media industry I would probably make sure that I had a good repertoire of actors I could trust before trying anything that would require more than a few actors, not only this but I would also keep an eye on the time I had to film and edit and publish certain videos.
There are different ways briefs can be shown, one is Contractual, Contractual is when the brief is outlined in an employment contract, an example of this is when a man or woman is asked to create a production for a company. Negotiated is when you need to work collaboratively with someone to make the brief and discussing and agreeing things together. Formal is when a client explains what they want and their requirements to you in a meeting where as informal would be when the client discusses these over the phone. Commission is when a work person is requested and they do a contract. Tender is when companies are sent briefs via post or email.  

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